Closing Media
Website Design
Landing Page Optimization
UI/UX
Webflow Development
Closing Media is a specialized LinkedIn advertising agency. They act as an expert extension of a company's marketing team, helping them launch, manage, and scale their ad campaigns on LinkedIn and Google to generate leads and drive growth.
Project Snapshot
My Role: Product Designer, Webflow Developer
Project Scope: Website & Landing Page Design and Development
The Problem
Many businesses, especially in the B2B space, know they should be using LinkedIn for advertising but find the platform complex and difficult to master. They struggle to create effective strategies, design compelling ads, and build landing pages that actually convert. This leads to wasted ad spend and missed opportunities for growth.
The Pain Points
Low ROI on Ad Spend: Companies were spending money on LinkedIn ads but not seeing a return due to poor strategy and execution.
Ineffective Landing Pages: Website visitors from ads would arrive on generic pages that weren't optimized for conversion, causing high bounce rates.
Lack of In-House Expertise: Marketing teams often lack the specialized knowledge and time required to run sophisticated paid media campaigns.
Difficulty Scaling: Businesses couldn't figure out how to scale their advertising efforts effectively to generate a consistent pipeline of qualified leads.
The Target Users
The primary customers are founders and marketing leaders at high-growth startups and enterprises. These are teams that are ready to invest in paid advertising but need an expert partner to ensure their budget is used effectively and delivers measurable results.
The Solution
As the designer and developer, the solution was to create a digital storefront for Closing Media that immediately establishes credibility and funnels qualified leads. This involved:
Clear Value Proposition: Designing a website and landing pages with clear, concise messaging that speaks directly to the pain points of the target audience.
Conversion-Focused Design: Structuring every page with a clear goal in mind, using data-driven design principles and compelling calls-to-action (CTAs) to guide visitors towards booking a consultation.
Showcasing Expertise: Building sections to highlight case studies, testimonials, and the agency's proven playbook, providing social proof and building trust with potential clients.
Seamless User Experience: Developing a responsive and fast-loading website in Webflow that provides a professional and frictionless experience for visitors, reinforcing the agency's quality and attention to detail.
The new website and landing pages act as the engine for Closing Media's own growth, effectively converting visitors into valuable leads.