Hoberman Rockets
Webflow Development
UI/UX
CMS Development
Venture Capital
Hoberman Rockets is a startup incubator with a unique focus: it exclusively builds and launches companies using "codeless architecture," specifically the Unqork platform. It acts as a launchpad to help new ventures in traditionally slow, "analog" industries get to market with unprecedented speed and efficiency.
Project Snapshot
My Role: Webflow Developer
Project Duration: 1 Month
The Problem
Launching a startup in regulated industries like healthcare, legal, or finance is incredibly slow and expensive. Founders face immense hurdles in building secure, compliant, and scalable software from scratch. The traditional path of hiring engineers and writing custom code creates massive overhead and slows down the time-to-market, often killing promising ideas before they can even get started.
The Pain Points
Development Bottlenecks: The reliance on custom coding creates long development cycles and makes it difficult to pivot or iterate quickly.
High Initial Investment: Founders need significant capital just to build a minimum viable product (MVP), let alone a fully compliant enterprise-grade application.
Compliance Nightmares: Ensuring a new product is compliant with standards like HIPAA, GDPR, and SOC2 from day one is a major and costly challenge.
Barriers to Entry: Innovators with deep industry knowledge but no technical background are often locked out from building their own solutions.
The Target Users
The incubator's audience is twofold:
Ambitious Founders: Entrepreneurs who have a disruptive idea for industries like healthcare, DEI, or real estate tech but want to bypass the complexities of traditional software development.
The Venture Capital & Tech Community: To establish Hoberman Rockets as a credible and innovative new player in the startup ecosystem.
The Solution
As the Webflow developer, my role was to build the digital "front door" for the incubator. The solution was to develop a website that effectively communicated this radical new approach to company-building. This involved:
Communicating a Complex Vision: Creating a clean, intuitive, and professional website that clearly explains the concept of a "codeless-first" incubator and its benefits.
Attracting Top Talent: Designing a clear and compelling "Submit Your Rocket" application flow to attract high-quality founders and ideas into the incubator's pipeline.
Establishing Credibility: Structuring the site to showcase the incubator's mission, its experienced leadership (like Unqork founder Gary Hoberman), and its existing portfolio of "rockets" (startups).
Rapid Deployment: Leveraging the speed and flexibility of Webflow to launch the website quickly, reflecting the incubator's own ethos of speed and efficiency. The website itself became a testament to the power of modern, efficient development tools.